04 — The Evidence · Proven Results
We replace
aesthetic guesswork
with data.
Every Mox build is grounded in behavioral research — heatmaps, webcam eye-tracking, and interviews with real users. Here's what that rigor has produced for clients facing the same challenge as PenMet: a lot of content, a lot of users, and no room for friction.
0%
Increase in organic keyword rankings
NCS website redesign
0%
Lower bounce rate vs. industry benchmark
NCS website redesign
0%
Lift in year-end giving after rebuild
Glocal Community Partners
0 wks
Kickoff to live launch — after a year stalled elsewhere
NCS, 100+ page migration
The method is the differentiator. For the 7-Eleven car-wash menu, we used RealEye webcam eye-tracking to record exactly where attention landed across four design variations — and where "complexity-induced apathy" caused people to stop reading. In the legacy layout, post-test participants correctly identified top-package features only 40% of the time. The design was failing to communicate value, and no amount of polish would have revealed that without the data.
We rebuilt around "information blocking" and F-pattern reading flows — separating titles, details, and prices into distinct visual blocks and exaggerating hierarchy on the items that mattered most. The result: users began reading the right content almost immediately on screen load. We turned a confusing interface into one that guides people to what they need.
"We don't build until we understand."
What this means for PenMet
A park district website is a high-content environment — programs, parks and trails, board materials, rentals, registration, public records. The risk is the same one the 7-Eleven study exposed: a site can look finished and still leave residents unable to find what they came for. Our research-first phase (heatmap tracking, screen testing, and interviews with actual Gig Harbor community members) maps how the public really moves through your information before a single page is designed. That's how we reduce bounce rates, shorten the path to registration and records, and cut the volume of support questions your staff fields after launch.
It's also why the $25,000 discovery phase comes first in the timeline. The sitemap, structure, and visual direction are all built on evidence and approved by your team before development begins — so the platform is intuitive on day one, not after a year of guesswork.
